Writing Guide: Bring Consistency for Brand Narratives
Influences
A course by Mariane Lorente , Journalist
About the video: Influences
Overview
“Now, I'm going to tell you about what I've enjoyed reading the most. It will give you an idea of what inspires me and influences me on a daily basis.”
In this video lesson Mariane Lorente addresses the topic: Influences , which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, I will tell you what I like to read for work and for life. After all, those who write also read. And a lot. The first author is Rita Lobo, with whom I worked in 2015 and has several published cookbooks. I closely followed the team's creation and prototyping process and I can assure you that the recipes really work. Still about food, I also recommend Michael Pollan's books, like Cooked, which even became a series on Netflix. The book and the series guide people through the fascinating rediscovery of transforming food. I also really like Ruth Reichl's books, such as Comfort Me ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
