Writing Guide: Bring Consistency for Brand Narratives
Define general writing rules and standards
A course by Mariane Lorente , Journalist
About the video: Define general writing rules and standards
Overview
“In this lesson, you will see how to define writing rules and patterns that make sense for your writing guide.”
In this video lesson Mariane Lorente addresses the topic: Define general writing rules and standards, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, we're going to look at what to gather in chapter 2 of the Writing Guide, that is, what are the general writing rules and standards that make sense for the Magnolia Fair context. To begin, I suggest we list some basic concepts about clear and objective writing. That, I guarantee, serves to communicate well anywhere, either personally or professionally. Want to see? Write simple words and short sentences. Studies show that if a sentence has less than 14 words, the chance of someone understanding it is 90%. And whenever you can, prefer a synonym simpler than a difficult word. An...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
