Writing Guide: Bring Consistency for Brand Narratives
Start with the Double Diamond
A course by Mariane Lorente , Journalist
About the video: Start with the Double Diamond
Overview
“Now, I'm going to talk about the Double Diamond, a design methodology used to go from discovering a problem to delivering a solution.”
In this video lesson Mariane Lorente addresses the topic: Start with the Double Diamond, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, I'm going to talk about the double diamond design methodology. It is used to go from discovering a problem to delivering a solution. That's how I recommend you start making your writing guide. Let's go? If you are interested in this course, it's likely that at least you've heard talk about design thinking as a way to solve complex problems with creative and innovative solutions. Still, for the avoidance of doubt, design thinking in plain English is designing thinking. One of the most used methodologies in this process is the double diamond, double diamond in english. The doub...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
-
Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
