Writing Guide: Bring Consistency for Brand Narratives

Writing guide: bring consistency for digital products

“It was a pleasure to share all of this with you. Thank you so much for following me this far! Now it’s up to you. To help you, I’m going to list here some essential steps to complete your project. Let’s go! First — and I imagine you’ve already done this — choose the company for which you’re going to build the writing guide. Then, do the Double Diamond exercise . It will help you a lot to know what makes sense to include in your writing guide, and also to define the structure of the document. Oh, and if necessary, call on other people from the company to do this with you. Once this is done, assemble the skeleton of the writing guide . And list, in bullet points, for example, what should be included in each chapter of the document. These listed items can even make up the document's index. Then, yes, start writing the writing guide for real. Chapter by chapter. And remember the consistency between the examples, okay? Finally, create the communication plan and governance model for your writing guide.

That’s it. Get started! Gather your key images and comments and share your project by clicking the “Create your project” button. Your post will become part of your portfolio here on Domestika and will be a space for you to showcase your work to the community. I also invite you to give feedback and comment on the work of the creative community. Take the opportunity to network! I will be keeping an eye on the forum and will answer any questions whenever possible. Thanks again! And good luck with your course project. ”

Partial transcription of the video

“Good, we have reached the end of our course. It was a pleasure to share it all with you. Now you know, it's up to you, It's time to make your final project. You've already seen all the theory in the course and you've also done some practical tasks on the company you chose for your project. The idea is to do something that makes sense to you, something different from what I did here. Be something for your business, for the company you work for or even something fictional for your portfolio. And oh, I want to see your project, huh? Just like the other students on the course. Therefore, be sur...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Guide: Bring Consistency for Brand Narratives

• Level: Beginner
• 100% positive reviews (2)
• 332 students
• 4 units
• 14 lessons (1h 11m)
• 5 downloads

• Category

  Marketing & Business, Web & App Design

• Areas

  Content Writing, Information Design, Storytelling, UX / UI