Writing Guide: Bring Consistency for Brand Narratives
Course final project
A course by Mariane Lorente , Journalist
About the final project for: Writing Guide: Bring Consistency for Brand Narratives
Writing guide: bring consistency for digital products
“It was a pleasure to share all of this with you. Thank you so much for following me this far! Now it’s up to you. To help you, I’m going to list here some essential steps to complete your project. Let’s go! First — and I imagine you’ve already done this — choose the company for which you’re going to build the writing guide. Then, do the Double Diamond exercise . It will help you a lot to know what makes sense to include in your writing guide, and also to define the structure of the document. Oh, and if necessary, call on other people from the company to do this with you. Once this is done, assemble the skeleton of the writing guide . And list, in bullet points, for example, what should be included in each chapter of the document. These listed items can even make up the document's index. Then, yes, start writing the writing guide for real. Chapter by chapter. And remember the consistency between the examples, okay? Finally, create the communication plan and governance model for your writing guide.


Partial transcription of the video
“We've arrived at the conclusion of our course. It has been a pleasure to share all this knowledge with you. Now. you are equipped with the information. The responsibility is yours. It's time to embark on your You have already covered all the course theory and have progressed with some practical tasks related to the company you selected for your project. The goal is to create something meaningful to you. distinct from what I demonstrated here. Whether it's for your own business or the company where you are employed. the focus or even a fictional piece for your portfolio. And remember. i want...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI

Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 345 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
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