Writing Guide: Bring Consistency for Brand Narratives

Overview

“In this lesson, we’ll look at why a writing guide is personal and non-transferable. Spoiler alert: no one is the same. ”

In this video lesson Mariane Lorente addresses the topic: Why Make Your Own Writing Guide?, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..

Partial transcription of the video

“In this class, I'll tell you why it's important to make your own writing guide and not copying another company's brand or product. Every brand has its own way of expressing itself and relating to its different types audiences and their different channels. And this is very important because, more than selling a product or providing a service, remember that every company has an emotional relationship with people, which is as or more important than functionality. That's why, to write a content appropriate, it is very important to be aware of our tone of voice. A brand's voice is its verbal ide...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Guide: Bring Consistency for Brand Narratives

• Level: Beginner
• 100% positive reviews (2)
• 315 students
• 4 units
• 14 lessons (1h 11m)
• 5 downloads

• Category

  Marketing & Business, Web & App Design

• Areas

  Content Writing, Information Design, Storytelling, UX / UI