Writing Guide: Bring Consistency for Brand Narratives

Overview

“In this class, I will show you what to write about the company in the writing guide so that everyone knows how to "sell" it correctly.”

In this video lesson Mariane Lorente addresses the topic: Writing about the Magnolia Fair, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..

Partial transcription of the video

“Before writing about the Magnolia Fair, we need to know who the Magnolia Fair is. So in this class, I'm going to gather information about how you speak, thinks and behaves the brand. First, something quick but important. Not everyone who is going to use a writing guide know what a writing guide is. So, at the top of the document, it's worth writing a paragraph explaining what it's about. I mean, a summary of everything we saw here at the beginning of the course. Or something as simple as this little text. This is the Magnolia Fair writing guide. Use it as a reference whenever you need to as...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Writing Guide: Bring Consistency for Brand Narratives

• Level: Beginner
• 100% positive reviews (2)
• 315 students
• 4 units
• 14 lessons (1h 11m)
• 5 downloads

• Category

  Marketing & Business, Web & App Design

• Areas

  Content Writing, Information Design, Storytelling, UX / UI