Writing Guide: Bring Consistency for Brand Narratives
Writing a microtext for a website or app
A course by Mariane Lorente , Journalist
About the video: Writing a microtext for a website or app
Overview
“In this last stage of this unit, I will show examples of microtexts that we can write for the company's website and app. ”
In this video lesson Mariane Lorente addresses the topic: Writing a microtext for a website or app, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, the last of this unit, let's focus on microtext, i.e, the small lines of text on the interface that help a person navigate digital products. So get ready to know how to write welcome messages, confirmation, error, and other things for the Magnolia Fair website. Apps and websites are full of words and phrases, and each one of them, as well as colors, typography, animations, buttons and interaction patterns, contribute to the design. And all of this affects the experience with a company, a brand and a product. In this context, the microtext that we are going to talk about in th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
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- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
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- Available on the app
- Audio: Portuguese, English
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- Level: Beginner
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