Writing Guide: Bring Consistency for Brand Narratives
What is a writing guide and what is it for?
A course by Mariane Lorente , Journalist
About the video: What is a writing guide and what is it for?
Overview
“In this lesson, I'll explain what exactly we mean when we talk about a writing guide. And also why it matters.”
In this video lesson Mariane Lorente addresses the topic: What is a writing guide and what is it for?, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this lesson. i will tell you what a writing guide is and what it's for. I want to repeat what I said in my presentation. My goal is to explain the detailed steps involved in creating a writing guide. This will enable you to craft your own writing guide as the final project for this course. ensuring you understand each phase of the It’s unnecessary and not advisable to replicate my actions exactly. My aim is to share with you the design process I followed while developing Clarisse. step by step. Armed with this information and my guidance. you'll certainly be able to craft something that ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 345 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Category
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