Writing Guide: Bring Consistency for Brand Narratives

Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.

She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.

Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.