Writing Guide: Bring Consistency for Brand Narratives
Communication plan
A course by Mariane Lorente , Journalist
About the video: Communication plan
Overview
“We will put together a communication plan to publicize the writing guide for the company.”
In this video lesson Mariane Lorente addresses the topic: Communication plan, which is part of the Domestika online course: Writing Guide: Bring Consistency for Brand Narratives . Dive into the world of brand storytelling and create a writing guide that brings consistency to your business..
Partial transcription of the video
“In this class, we are going to put together a communication plan to publicize the Feira Magnolia Writing Guide. After all, it is not enough to exist, it has to show up and be used. In this almost final stretch of the course, we need to create a dissemination strategy to the Magnolia Fair Writing Guide. And who do we need to disclose it to? For sellers, sure, since artists need to know how to write about their products on the site, and also how to publicize the Magnolia Fair on your social networks, for example. So, for this audience, we can take advantage of the onboarding moment, as they s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Writing Guide: Bring Consistency for Brand Narratives
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Category
Marketing & Business, Web & App Design -
Areas
Content Writing, Information Design, Storytelling, UX / UI
Mariane Lorente
A course by Mariane Lorente
Mariane Lorente is a renowned journalist and expert in UX writing and content design, with a career spanning over two decades. Born in São Paulo, Mariane has combined her background in journalism and marketing with her passion for gastronomy to innovate in the field of digital communication.
She has led significant projects at companies like iFood and Loggi, where she pioneered the establishment and management of content design teams.
Her work, "Cozinha Pop," co-written with Laura Salaberry, showcases her ability to blend pop culture with technical information, a skill she enthusiastically shares with her students.
- 100% positive reviews (2)
- 315 students
- 14 lessons (1h 11m)
- 20 additional resources (5 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese, English
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
