Introduction to Sensory Branding
Presentation of the visual identity of the brand
A course by Parámetro , Design Studio
About the video: Presentation of the visual identity of the brand
Overview
“Finally, we will see how to create a good presentation for the visual identity of the brand. In this lesson we are going to give you some tips to achieve a good impact effectively.”
In this video lesson Parámetro addresses the topic: Presentation of the visual identity of the brand, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Presentation of the visual identity of the brand It's time to apply what we reviewed in past lessons and present it in the visual identity of your brand. Starting with the fonts, be sure to introduce each one and explain the hierarchy. By hierarchy I mean knowing exactly When will each one be used? First we show the font we selected for the logo. Add the name of the font along with all its characters. The second font is the one we use in headers and important texts. Finally, the Parti Mono we use it for descriptive and much longer texts. In this slide we can see the hierarchy of fonts, how ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
-
Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
- 96% positive reviews (27)
- 881 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
