Introduction to Sensory Branding
Target market analysis
A course by Parámetro , Design Studio
About the video: Target market analysis
Overview
“Asking ourselves questions will help us define our target market. We need to know exactly who we are talking to and keep those people in mind every time we make a creative decision.”
In this video lesson Parámetro addresses the topic: Target market analysis, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Target market analysis In this lesson we will define our target market. It is important to know clearly who will be visiting us to be able to make any creative decision. To do this, we can ask some key questions: What is the ideal visitor? In our case it is an ecotourist, a person who travels and wants to know remote places. Seek adventure and new experiences. His age is an average age, from 28 to 65 years. Woman or man. His socioeconomic level is medium-high because he has sufficient income to be able to afford a sustainable and luxurious experience. Visitor typology. They are frequent tra...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
-
Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
- 96% positive reviews (27)
- 881 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
