Introduction to Sensory Branding
Potentialization of experiential experiences
A course by Parámetro , Design Studio
About the video: Potentialization of experiential experiences
Overview
“Traveling is an experience that allows us to live, observe, feel and experience new things, and each place has attributes that make it incredible and special. In this lesson we will see how to exploit brand attributes in a responsible way to generate incredible experiences for our visitors.”
In this video lesson Parámetro addresses the topic: Potentialization of experiential experiences, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Potentialization of experiential experiences In this lesson we will see the potentiation of experiential experiences. Since we defined our brand strategy, This will help us get a little further. Let's remember when we did the comparative study of the competition. What will make us different? Why will our guest want to stay with us and not with the competition? We entered the consultancy. We can tell the client what to do and what not to do, however, they expect creative ideas from us. For example, photography tours. In our peripherals we proposed an analog camera, What would happen if we to...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 881 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
