Introduction to Sensory Branding
Introduction to the project: the brief
A course by Parámetro , Design Studio
About the video: Introduction to the project: the brief
Overview
“Our course project will be the creation of a destination brand that involves all the senses. In this lesson we will take a general tour of the brief and we will explain how we will work on it step by step.”
In this video lesson Parámetro addresses the topic: Introduction to the project: the brief, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Introduction to the project: the brief In this lesson we will take a tour of our final project. Our final project is to create a destination brand that involves all the senses. We are nature lovers, we love to travel. We recently visited Chilean Patagonia and it was a great source of inspiration for our project. The colors, the smells, the sensation, wanting to be in a powerful space, invited us to create this identity. We invite you to also have that inspiration and those reasons to create a brand that incorporates all the senses. The first thing we are going to do, before starting our bra...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 15 lessons (1h 0m)
- 18 additional resources (6 files)
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- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
