Introduction to Sensory Branding
Creation of the name
A course by Parámetro , Design Studio
About the video: Creation of the name
Overview
“The brand name helps to differentiate it from the competition and communicate its personality. In this lesson we will explain how you can create a unique and memorable name for yours.”
In this video lesson Parámetro addresses the topic: Creation of the name, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Creation of the name A good name is key to differentiating yourself from the competition and communicate the personality of your brand. In this lesson we will give you ideas and guidelines to follow to create the perfect name for your project. The brand name or naming is essential in the brand identity design process, intervenes in the positioning, in personality and logo design. It is important to consider several aspects when creating a name. There is no rule of how to create a name, however, there are several directions you can follow to help you download the idea you are looking for, fo...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 959 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
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