Introduction to Sensory Branding
The brand language
A course by Parámetro , Design Studio
About the video: The brand language
Overview
“A brand is much more than a logo. Here we will look at how to nurture our brand with visual elements that will help to cohesively communicate its story and what it represents.”
In this video lesson Parámetro addresses the topic: The brand language, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“brand language In this lesson we will see the visual language of the brand. Since we have defined our fonts, we must experiment with layouts to create compositions within all peripherals. I will make a small recap of all the typefaces that we saw. Fonts are not only used for a logo, but also to create compositions. You're going to need secondary fonts. What does this mean? Fonts that will accompany you throughout your project. It is always necessary to return to your mood board because this was the creative path you chose. In your mood board you will find inspiration to create all these pie...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 881 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
