Introduction to Sensory Branding
Brand personality and strategy
A course by Parámetro , Design Studio
About the video: Brand personality and strategy
Overview
“Do you know what a brand personality is? In this lesson we will explain it to you and we will see how an appropriate tone of voice for our brand creates a personal and emotional connection with the user we are addressing. ”
In this video lesson Parámetro addresses the topic: Brand personality and strategy, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Brand personality and strategy In this lesson we will teach you what a brand personality is, the importance and how to define it. We will learn how an appropriate tone of voice create an instant connection with your end customer. Brand personality is formed through what we say, how we say it and how we show it consistently. Brand personality creates an idea along with expectations in the mind of the visitor. Each touch point that has the brand it has to be coherent and consistent. In this way you will speak to your end customer. There should be no surprises or unexpected twists. The first i...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 881 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
