Introduction to Sensory Branding
Influences
A course by Parámetro , Design Studio
About the video: Influences
Overview
“At Parameter we seek to mix disciplines, which is why our influences are very varied. In this lesson we will tell you what our creative inspiration is and where it comes from.”
In this video lesson Parámetro addresses the topic: Influences, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“influences In this lesson we would like to share some of our influences. At Parameter we seek to mix different disciplines. We are passionate about traveling through time and reinterpret aesthetic styles from different eras. We seek to achieve a visual balance. We are inspired by art, culture, interior design and powerful spaces. We are passionate about traveling through time, mixing eras, understand what was happening at the time. It inspires us to put ourselves in the designer's shoes in the fifties, in the sixties or in the eighties. Know remote places. We are always alert we always brin...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 882 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
- Unlimited access forever
