Introduction to Sensory Branding
Understand, describe and analyze the environment
A course by Parámetro , Design Studio
About the video: Understand, describe and analyze the environment
Overview
“We are going to investigate everything about the physical and cultural environment of our destination, taking into account geography, history, climate, flora, fauna, customs, etc. So we can analyze what will serve us for the development of the brand.”
In this video lesson Parámetro addresses the topic: Understand, describe and analyze the environment, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Understand, describe and analyze the environment In this lesson we will learn to understand, describe and analyze the environment of our destination, taking into account the geography, flora, fauna, climate. All this information will help us develop our project. It is our job as designers understand and collect important information that will help us to develop the project. There are many ways to investigate. We had the opportunity to visit Chilean Patagonia, however, there are many platforms where you can find information, Internet, books, magazines, blogs, even chat with people who know t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
-
Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
- 96% positive reviews (27)
- 882 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
