Introduction to Sensory Branding

Introduction to Sensory Branding

“ Thank you very much for sharing this path with us. We are very happy to have accompanied you and tried to help you with our advice so that you can give life to your course project and others that you develop in the future. We have created an identity from scratch for a hotel located in Chilean Patagonia, but we encourage you to find your own approach. Before we say goodbye, let's review the key phases of the project. We would like you to briefly explain what you have done in each one and accompany the explanation with one or more images. Analysis and strategy After answering the key questions in the brief, carry out your research and analysis of the environment and competition; These are the bases to differentiate your brand. Remember to do the search with tools that we teach you as a wordbank, to define the brand personality with words, or the brand positioning pyramid.

Naming Brainstorm to find the ideal name for your brand. Do not forget to check if it is legally available and on the internet (social networks and web domain). Mood board and creative concept Develop mood boards with the look and feel of your brand. This will be your visual and sensory guide during the development of the entire project. Your logo and brand language Design the logo and all the language of your brand, including color palette and typographic palette, pieces such as stationery and packaging, photo direction, etc. Presentation Finally, get ready to sell your brand to your client with an exciting presentation showing everything you've worked on. Now share your final project with the community by clicking on "Create your project". Remember to share both the final result and the steps that have led you to it. We are looking forward to seeing your project and giving you feedback. Although we ask for your patience, we will try to access the forum as much as we can and as much as our professional projects allow us. Finally, we want to invite you to actively participate in the forum, not only sharing your progress, but also giving advice and trying to help the rest of the community. See you soon!”

Partial transcription of the video

“Final project We are happy to have been your teachers and have shared all these tips with you. We would like you to be original and creative when uploading your final project. For this, we will give you some advice. Start by answering the five key questions in the brief. Then, thoroughly investigate the environment where your brand and its target market will be. Do a comparative study of the competition to find areas of opportunity. To establish the personality of your brand make a word bank. Then, place points on the spectrum. Take your time to find the name. First, brainstorm and then sel...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Introduction to Sensory Branding

• Level: Beginner
• 96% positive reviews (27)
• 881 students
• 4 units
• 15 lessons (1h 0m)
• 6 downloads

• Category

  Design

• Areas

  Branding & Identity, Design, Digital Design, Graphic Design, Logo Design