Introduction to Sensory Branding
Visual style and narrative
A course by Parámetro , Design Studio
About the video: Visual style and narrative
Overview
“ Now we are going to explain how to create your own mood board, what functions it fulfills and what it is useful for. We will also tell you what a creative concept is and the importance of defining a style and a visual narrative. ”
In this video lesson Parámetro addresses the topic: Visual style and narrative, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Visual style and narrative In this lesson we will teach you how to create a mood board. A mood board is a series of graphic images taken from references such as books, magazines, design blogs, etc. We will teach you to train your eye to choose graphic images that will completely inspire your project. We will explain what a creative concept is. The graphic images will serve as inspiration to design your brand. I remind you that, when designing, there are a thousand and one paths. The mood board will help you define those paths so that it is much easier for you to sell your idea to your clien...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 881 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
