Introduction to Sensory Branding
Commercial promotion and other contact opportunities
A course by Parámetro , Design Studio
About the video: Commercial promotion and other contact opportunities
Overview
“It is very common that when we travel we want to retain special memories of our trip. What interesting products can we create in our brand that our visitors fall in love with so that they remember us with affection and emotion? We will tell you about it in this lesson.”
In this video lesson Parámetro addresses the topic: Commercial promotion and other contact opportunities, which is part of the Domestika online course: Introduction to Sensory Branding. Learn to design immersive experiences that harness the attributes of an environment and offer visitors more than just a memory.
Partial transcription of the video
“Commercial promotion and other contact opportunities In this lesson we will look at merchandising and other networking opportunities. Suddenly, as a graphic designer You not only design a logo and fonts, If not, you become a counselor, an interior designer, you can even be a fashion designer. We invite you to think a little further: What other contact opportunities can generate that your client fall in love with your brand. Always remember to think of your end customer. What happens if you forget something about your clothing? when do you arrive at your hotel? You are in the middle of the m...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Introduction to Sensory Branding
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Category
Design -
Areas
Branding & Identity, Design, Digital Design, Graphic Design, Logo Design
Parámetro
A course by Parámetro
Vanessa Santos and Cristina Arreola are the founders of Parámetro Studio, where they develop unique concepts, experiences, and spaces that challenge traditional design standards. Through their interdisciplinary approach, they push the boundaries of creativity to build memorable brands that go beyond the visual realm.
Over the years, they've worked on projects for clients in a range of fields, from fashion, beauty, and cosmetics to restaurants, hotels, and real estate. They've also collaborated with architects, designers, artists, and photographers to ensure their creative vision is always precisely replicated in the real world. Their projects can be found in cities across the world, including New York, Hong Kong, Barcelona, Paris, Tokyo, Berlin, Chicago, London, Montreal, Mexico City, and Amsterdam.
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- 964 students
- 15 lessons (1h 0m)
- 18 additional resources (6 files)
- Online and at your own pace
- Available on the app
- Audio: Spanish
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- Level: Beginner
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