Character Design for Brand Digital Communication
Language expansion
A course by Estúdio Passeio , Graphic designers
About the video: Language expansion
Overview
“In this class, you will discover how to apply what you learned to the design of objects and scenes, ensuring cohesion between all elements. ”
In this video lesson Estúdio Passeio addresses the topic: Language expansion, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class you will discover how to apply what you have learned so far to other elements, such as objects and scenery, so that everything is cohesive and matching. As you might have noticed by now, we cannot think about these things completely independently, and many objects already appear in the draft phase. Now I'm going to show you how they were finished, and we'll see what they have in common with the characters. Just looking at these objects and graphics, we can say that they belong to the WinWin illustration library. But why does this happen? Here the decoy punctuation marks and ac...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration

Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
- 100% positive reviews (19)
- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever