Character Design for Brand Digital Communication
Organizing insights
A course by Estúdio Passeio , Graphic designers
About the video: Organizing insights
Overview
“In this class, we will begin to transform insights into a concept, and the concept into arguments for your presentation. ”
In this video lesson Estúdio Passeio addresses the topic: Organizing insights, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, we will learn to transform insights and concepts, and concepts into arguments for our presentation. A part of the process that is just as important as drawing is knowing how to structure your ideas and organize them in a presentation. On the tour, we try to do several stages of alignment and bring the customer right next door to avoid going too far into the project without being sure that we are aligned with the values of the brand. The first step is alignment. We're going to start aligning with the product on the screen, to make sure we're aligned with the brand's values. Th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration
Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
- 100% positive reviews (19)
- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
