Character Design for Brand Digital Communication
Exercising creativity
A course by Estúdio Passeio , Graphic designers
About the video: Exercising creativity
Overview
“In this class, we will show you some exercises that can help you create original characters.”
In this video lesson Estúdio Passeio addresses the topic: Exercising creativity, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, I will show you some exercises that can help you to create more original characters. Before starting the project, Shall we warm up? I want to show you some exercises we can do to unleash our creativity. Constraints are great starting points for character design, so I like to force myself to obey arbitrary limitations from time to time. A very simple exercise that always yields incredible combinations is drawing a character. What do I do? I make a drawing of a character, which I'm going to draw in a place that I don't like, and I'm going to make a drawing of a character that I...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration

Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
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- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever