Character Design for Brand Digital Communication
Illustration language
A course by Estúdio Passeio , Graphic designers
About the video: Illustration language
Overview
“In this class, we will explain what we call "illustration language" and the main objectives of a project of this type.”
In this video lesson Estúdio Passeio addresses the topic: Illustration language, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, we will see what are the main objectives of an illustration language design. What we call illustration language is the definition of the thematic and formal characteristics brand illustration style, that is, it is to understand how the identity behaves in the specific universe of illustration, in a way that we always recognize when we see an image that it is part of the universe of the image. What is that? It is the definition of the thematic and formal characteristics of an image that makes it part of that brand's universe. We always use to explain that the language of illus...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration
Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
- 100% positive reviews (19)
- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
