Character Design for Brand Digital Communication

A course by Estúdio Passeio , Graphic designers

Estúdio Passeio passeio

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Graphic designers. Rio de Janeiro, Brazil.
Joined September 2021

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Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality

• Portuguese with subtitles in English
• 100% positive reviews (7)
• 544 students

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Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality

A course by Estúdio Passeio

Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, will guide you on an exciting journey through the world of graphic design, full of vitality and joy. With a notable trajectory collaborating with brands such as UOL, Stone, Neon and Sportv, and having received recognition at the Brasil Design Awards, LAD Awards and Promax, these talented artists will show how to create unique characters for a brand's visual communication.

Immerse yourself in the creative process of illustration and discover how to develop a family of characters for a fictional company, allowing you to convey the essence of a brand and optimize your visual communication. Throughout the course, you will cover key concepts, from creating a brand's illustration identity to adapting a brief for the artistic process, learning to express personality through physical characteristics and visual elements. Additionally, you will explore strategies for bringing your characters to life and managing client expectations in commercial projects.

You'll expand your knowledge of character design and how characters become valuable communicators in the digital world, especially when conveying ideas that go beyond the capabilities of still images or videos.

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What will you learn in this online course?

15 lessons & 15 downloads

For each brand, a solution

2 minutes, 13 seconds

Other elements of visual identity

6 minutes, 19 seconds

Exercising creativity

7 minutes, 5 seconds

Organizing insights

10 minutes, 7 seconds

Refining the drawing

10 minutes, 31 seconds

Color

10 minutes, 57 seconds

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Portuguese with subtitles in English

• 100% positive reviews (7)
• 544 students
• 15 lessons (1h 34m)
• 15 additional resources (4 files)
• Online and at your own pace

• Available on the app
• Audio: Portuguese
• Portuguese, Spanish, English, German, French, Italian, Polish, Dutch
• Level: Beginner
• Unlimited access forever

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Recommended software for this course

• Adobe Illustrator

What is this course's project?

You will develop a family of characters for a fictional company. Here, you will put everything you have learned into practice and create unique characters that reflect the essence of the brand and optimize its visual communication. Demonstrate your character creation skills and present a visually striking proposal!

Who is this online course for?

This course is aimed at artists and graphic designers who want to delve deeper into creating characters for brands. Whether you are a professional looking for new skills or a design enthusiast, this course will provide you with the tools and techniques you need to create characters that effectively communicate the essence of a brand.

Requirements and materials

To make the most of this course, you must have basic knowledge of Adobe Illustrator or another vector drawing tool. Also, make sure you have access to a computer with the necessary software to complete the course assignments. Get ready to embark on an exciting character creation journey with Flora and Dominique!

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Estúdio Passeio

A course by Estúdio Passeio

Teacher Plus

Graphic designers

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Joined September 2021

Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.

Content

What to expect from a Domestika course

• Learn at your own pace

  Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

• Learn from the best professionals

  Learn valuable methods and techniques explained by top experts in the creative sector.

• Meet expert teachers

  Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

• Certificates

  Plus

  If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

• Get front-row seats

  Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

• Share knowledge and ideas

  Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

• Connect with a global creative community

  The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

• Watch professionally produced courses

  Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.

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