Character Design for Brand Digital Communication
First draft
A course by Estúdio Passeio , Graphic designers
About the video: First draft
Overview
“Let's open up possible paths from quick sketches!”
In this video lesson Estúdio Passeio addresses the topic: First draft, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, I'm going to open up some possible paths through quick sketches. Using the decisions we made in the previous steps, here we will decide what will be the characteristics of these characters and how they will interact with each other. Well, the first idea that comes to my mind is to try using the speech bubble element to make a speech bubble image. The first idea that comes to my mind is to try using the speech bubble element, which is very present in the identity, to build these characters. I don't exactly know yet how, but I'm going to do some tests here. The most important t...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration

Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
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- 15 lessons (1h 34m)
- 15 additional resources (4 files)
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- Audio: Portuguese
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- Level: Beginner
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