Character Design for Brand Digital Communication
Treatment
A course by Estúdio Passeio , Graphic designers
About the video: Treatment
Overview
“In this class, you will see how to make important style and treatment decisions within seemingly endless possibilities.”
In this video lesson Estúdio Passeio addresses the topic: Treatment, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, we'll see how to make styling and treatment decisions within seemingly endless options. Now is the time, let's apply the colors of our identity palette and make the last decisions about the attributes of our visual language. Let's go. Now that my elements are all in place, I'm going to start making my identity palette. I'm going to use my image template, now that my elements are all positioned, I'm going to start testing colors and finishes. The first thing I'm going to do is bring the colors from the palette into our file. I'll look for it in our identity guide and I'm going...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration
Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
- 100% positive reviews (19)
- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
