Character Design for Brand Digital Communication
Influences
A course by Estúdio Passeio , Graphic designers
About the video: Influences
Overview
“Here, we will present the artists and movements that influence the vibrant and humorous style of the Passeio. ”
In this video lesson Estúdio Passeio addresses the topic: Influences, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, we'll talk a little bit about the main references of the tour. We believe that the only way to do something original is to have some conscience from what has already been done and create a graphic vocabulary. We surf on Pinterest, on Instagram, just like everyone else, but we try to prioritize always the references that are historical references, because we feel that brings a little more originality to our work. With our experience, we realized that the techniques created for the printed can be transported to the digital universe too, and that makes our job less cold and a li...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration

Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
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- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever