Character Design for Brand Digital Communication
Selection and systematization
A course by Estúdio Passeio , Graphic designers
About the video: Selection and systematization
Overview
“With the drafts already made, we will now analyze them and select the best ideas. Let's start to systematize a family of characters.”
In this video lesson Estúdio Passeio addresses the topic: Selection and systematization, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, we will analyze the drafts, I will show how they progressed and let's start systematizing the family of characters. This was my favorite path from the first quick sketch session. The first thing I did was create a slightly more interesting composition in which this character was not stopped, but rather performing some action. For this, I changed the character's area of activity a little, and made a composition of drafts. The first thing I did was create a composite of sketches with the action. For that, I changed her area of performance a little. I started with a boss. Here w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration
Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
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- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
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- Level: Beginner
- Unlimited access forever
Adobe Illustrator
