Character Design for Brand Digital Communication
Other elements of visual identity
A course by Estúdio Passeio , Graphic designers
About the video: Other elements of visual identity
Overview
“Now, let's explain how to evaluate whether illustrations fit with other elements of the brand's visual identity. ”
In this video lesson Estúdio Passeio addresses the topic: Other elements of visual identity, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, we will think about how the illustrations integrate with the other elements of the identity. Without a doubt, one of the things that most influences this decision is the brand's visual identity guide. These illustrations that we are going to create will coexist with other elements of the identity, like the color palette, the typographies, photographs and the construction grid, that will guide the layouts. It is important to consider what role the illustrations will play in relation to the other elements. For example, if the photographs are more realistic and natural, the illu...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration
Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
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- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
