Character Design for Brand Digital Communication
For each brand, a solution
A course by Estúdio Passeio , Graphic designers
About the video: For each brand, a solution
Overview
“In this class, we will teach you how to use brand communication strategy to inspire the physical attributes of your characters. ”
In this video lesson Estúdio Passeio addresses the topic: For each brand, a solution, which is part of the Domestika online course: Character Design for Brand Digital Communication . Make brands stand out with memorable character design and learn how to create a family of characters that reflect your brand's values and personality.
Partial transcription of the video
“In this class, we will teach you how to associate brand attributes to inspire the physical attributes of the characters. Seeing Flora's appointments in the briefing, I began to imagine some possible forms for these characters. It is important to think about what actions these characters will need to perform and if their bodies will need to have specific shapes to emphasize these actions. The first thing that comes to my mind is the idea of who the character is. The character is the character who is in a place and who will have the vision of a whole body. We will have a full body view, but w...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Character Design for Brand Digital Communication
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Category
Illustration -
Software
Adobe Illustrator -
Areas
Character Design, Digital Illustration
Estúdio Passeio
A course by Estúdio Passeio
Flora de Carvalho and Dominique Kronemberger, founders of Estúdio Passeio, are passionate about graphic design and illustration. They collaborated with nationally and internationally recognized brands, receiving awards and recognition in their field. Their focus on creating characters for brands has influenced the sector, and their experience in the graphic design industry has made them references in creating unique visual identities. His love for stories and narratives is reflected in his creative approach, which always seeks to tell a story through his designs and characters.
- 100% positive reviews (19)
- 765 students
- 15 lessons (1h 34m)
- 15 additional resources (4 files)
- Online and at your own pace
- Available on the app
- Audio: Portuguese
- Portuguese · Spanish · English · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
