Visual Identity Design: Create Contemporary Branding
Colour Palette
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Colour Palette
Overview
“In this lesson, I'll show you how to put together a colour mood board and discover where to get the best palettes focused on soft colours. Once you have your dreamy palette, you will learn how to match RGB and CMYK colours and how to use a Pantone book manually and in Illustrator.”
In this video lesson Marta Veludo addresses the topic: Colour Palette, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Colour Palette In this lesson, we'll talk about and choose a color palette for our branding project. Let's go. For Soda, it was clear. It's a "kawaii" inspired brand. The world of "kawaii" is all pastel, pink, baby blue, baby yellow. There was not a lot of space to try out, which means that we have to be creative when we use the colors and choose specific tones. What I advise you to do is to open a file, A4 landscape, and have your mood board close to you because this is where you will pick the image that will help you select the colors. At least, this is how I work. I like this one. I th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
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- 1,664 students
- 15 lessons (2h 0m)
- 27 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
