Visual Identity Design: Create Contemporary Branding
Introduction to Branding
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Introduction to Branding
Overview
“To begin with, I'll be introducing you to the basic notions of branding. You will learn the key points for starting a brand, working on a rebrand or consolidating your current brand. This lesson will give you the tools to start building a structured visual identity and a unique language specific to the brand you're working on.”
In this video lesson Marta Veludo addresses the topic: Introduction to Branding, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Introduction to Branding In this lesson, we'll talk about branding. We'll touch on key points on how to build a good brand identity, brand strategy, and storytelling. For the final project, we'll work on a makeup brand called Soda, which is focused on Gen Zs. By the end of this course, you'll be able to work on any brand identity project. You'll be able to apply the techniques and processes that you've learned here. Why is branding important for Gen Zs? Millennials and Gen Zs are the biggest target groups in the market at the moment. For brands, it's important to focus and approach storyt...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
- 89% positive reviews (54)
- 1,664 students
- 15 lessons (2h 0m)
- 27 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
