Visual Identity Design: Create Contemporary Branding
Social Media
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Social Media
Overview
“Social media has become an essential part of branding and marketing. It is a complex world but it's always good to understand how to take advantage of it for the purposes of your brand. In this lesson, I'll go through the main notions of social media and explain how it can enrich your project.”
In this video lesson Marta Veludo addresses the topic: Social Media, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Social Media In this lesson, we'll talk shortly about social media and why it's important. Social media is one of the most important things when you're thinking about building a brand. Especially in Gen Z, they move and live around social media. Social media is always changing, features, platforms, and engagement are so fluid that it's hard to keep track of. It's important to follow what is going on, especially in your target group, because they live there and you have to understand how they think to create content for social media. At the moment, we cannot avoid TikTok or YouTube. These ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
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- 1,658 students
- 15 lessons (2h 0m)
- 27 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
