Visual Identity Design: Create Contemporary Branding
Research
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Research
Overview
“Good research is essential to understand the spectrum of a target group. If we understand the group's thoughts, way of life, and choices, we will understand their language. Here I'll show you how I proceeded in my research for the branding of Soda.”
In this video lesson Marta Veludo addresses the topic: Research, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Research In this lesson, we'll do the research for our final project. It's essential to do great research for your project because then you have a great foundation to build a good brand identity. In the research phase, you'll focus on your target group because then you find out the way they live, their choices, and therefore, you'll find their visual language. Let me show you how. In this lesson, we'll talk about research. What kind of research? Where should we start from? I'll show you how I did it and I'll also give some suggestions. After our brand story, brand mission and vision, and ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
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- 15 lessons (2h 0m)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
