Visual Identity Design: Create Contemporary Branding
Goodies
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Goodies
Overview
“Designing goodies can be one of the funniest parts of the project. You can unleash your creativity and suggest great products that could help enforce the brand's story and work on merchandising. I'll give you here a few tips for when you choose to design goodies.”
In this video lesson Marta Veludo addresses the topic: Goodies, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Goodies In this lesson, we’ll talk about goodies. This is the most fun part of the project because you can go wild and be playful. It's important to have goodies in your brand strategy or brand world because these are tiny things that will connect and engage the community in a very natural and organic way. Gen Z is a very resourceful and independent group. We have examples like Billie, Greta, and Nas, who are in different spectrums of work but they always have the sense of "I can make a lot out of nothing." For goodies, you can always think about accessories and clothing. For example, a h...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
- 89% positive reviews (54)
- 1,658 students
- 15 lessons (2h 0m)
- 27 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
