Visual Identity Design: Create Contemporary Branding
Logo
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Logo
Overview
“We will start by sketching the brand logo, following the mood board and keywords we researched in the previous unit. We will lay down our ideas on paper before moving on to Illustrator.”
In this video lesson Marta Veludo addresses the topic: Logo, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Logo In this lesson, we'll sketch our logo. We'll sketch a few ideas, nothing concrete, just to let out our ideas, what we have researched, and put everything into paper. You can have a sketchbook, paper, a book, whatever suits you. I draw with a pen. I have a pencil as well, use whatever you feel like. It's nice to look back at the mood board and see your references from the previous lesson. We saw that there were a lot of clouds and patterns around clouds, neon clouds, and everything, maybe it'd be nice to think that one of the ideas would be clouds. Let's look for a type with a cloud s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
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- 15 lessons (2h 0m)
- 27 additional resources (10 files)
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- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
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Adobe Illustrator
