Visual Identity Design: Create Contemporary Branding
Identity System
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Identity System
Overview
“Finally, I will show you examples of identity systems and explain how you can build one with different elements such as shapes, colours, icons, and layout.”
In this video lesson Marta Veludo addresses the topic: Identity System, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Identity System In this lesson, we are going to learn how to build an identity system. We are going to work with shapes, colors, and layouts. I'm going to show you how. In every identity, there are principal elements like the logo, the type, a color scheme, but there are other elements that will make the identity more alive, which will give more personality. They will give a character to the identity. I made a list of those elements. You can see that they can be shapes, abstract shapes, organic shapes, and geometric shapes. They can be icons, which can be designed or illustrated icons. Th...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
- 89% positive reviews (53)
- 1,725 students
- 15 lessons (2h 0m)
- 27 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- Spanish · English · Portuguese · German · French · Italian · Polish · Dutch · Turkish · Romanian · Indonesian
- Level: Beginner
- Unlimited access forever
Recommended software & tools for this course
Adobe IllustratorCategory
Areas
