Visual Identity Design: Create Contemporary Branding
The Packaging
A course by Marta Veludo , Graphic Designer and Art Director
About the video: The Packaging
Overview
“Finally, I will sum up the main elements to keep in mind about packaging. It is an essential part of the design project which you shouldn't forget to include in your presentation.”
In this video lesson Marta Veludo addresses the topic: The Packaging, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ The Packaging In this lesson, we will talk a bit about packaging. It's a huge world, but I will try to summarize it. Gen Z loves good packaging. It could be sustainable, flashy, or sweet. You have a bunch of options to go for. This image is a makeup product from Urban Outfitters. They try to make it as minimalist as possible, but with a very fresh and sweet approach. As you can see in the image, the packaging is basically white. Then, you have some spots of colors. The primary packaging, which is the inside product, has a yellow spot of color. Then, the outside packaging, which is normall...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
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- 1,658 students
- 15 lessons (2h 0m)
- 27 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
