Visual Identity Design: Create Contemporary Branding

Visual Identity Design: Create Contemporary Branding

“We've reached the end of this course! Thank you for joining me on this adventure. I'm really happy to have had the opportunity to share my knowledge with you. It is now time to start working on your final project if you haven’t already. This could mean finishing what you started while following the exercises or you could start a brand new project! Either way, I strongly suggest you take the time to gather inspiration and make a unique project of your own. To help you, I will sum up here the main steps you need to follow to complete your project. Make sure to keep track of your progress with different pictures of each step. It'd be great if you could also explain the choices you've made along the way. This will help me understand your creative process and guide you better if you need advice. The Brief Understand the necessities of the brand, its strategy, and the elements needed to build a brand from scratch. Workshop Build a brand workshop so you can understand the brand and its target group, in this case, Gen Z.

Research and Mood Board From the information you've gathered and the extra research you make on your own, create a solid mood board. Visual Elements Translate the concept and strategy into visual language. This will include a logo, a colour palette, type, and a visual system. You can also create mock-ups and design goodies. The Presentation Build an awesome presentation with your design proposal and share with your client a compelling story for their brand. I am excited to see what you have created! Don’t forget to share your project on the forum. I will respond to your posts and questions as soon as possible. In the meantime, I encourage you to take a look at what others created for this project and comment on their posts, too. I strongly believe that community and working with peers is the way to achieve a better outcome while learning on the way. See you on the forum!”

Partial transcription of the video

“ Final Project Congratulations. Now you have reached the end of the course. I hope you have learned all the steps to build on an identity system for Gen Zs and use it in your final project. If you follow the lessons, you will see how easy it is to create and develop a brand. Be original and creative when you are uploading your project. I want to see all the steps of your visual identity. Start by uploading your brand workshop, which is a nice beginning for your relationship with the client. Good research is essential to understand the spectrum of the target group. After so much thought and...”

This transcript is automatically generated, so it may contain mistakes.

Course summary for: Visual Identity Design: Create Contemporary Branding

• Level: Beginner
• 89% positive reviews (54)
• 1658 students
• 5 units
• 15 lessons (2h 0m)
• 10 downloads

• Category

  Design

• Software

  Adobe Illustrator

• Areas

  Art Direction, Branding & Identity, Graphic Design