Visual Identity Design: Create Contemporary Branding
Brand Workshop
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Brand Workshop
Overview
“A brand workshop is usually the kicking-off of a great relationship between the client and the designer. Why is that? You will find out in this lesson.”
In this video lesson Marta Veludo addresses the topic: Brand Workshop, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Brand Workshop In this lesson, I'll talk about brand workshop, which is a great relationship starter between the client and the designer. I'll show you why. We'll talk about how we build a brand workshop and what is necessary to deliver to the client, or show to the client, or work together with the client. Like I told you before, a brand workshop is important to have as a starting point so that we can build the mission, the vision, and the brand purpose. You can start to tell the brand story because the client will give you keywords and some important thoughts that you are not aware of, ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
- 89% positive reviews (54)
- 1,664 students
- 15 lessons (2h 0m)
- 27 additional resources (10 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
Adobe Illustrator
