Visual Identity Design: Create Contemporary Branding
Influences
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Influences
Overview
“It’s very hard to pinpoint all of my sources of inspiration, but it definitely comes from a mix of art, movies, and music. Inspiration isn't restricted to visual things. It can also include sound or experiences. Here I will share with you a few of my main influences.”
In this video lesson Marta Veludo addresses the topic: Influences, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Influences In this lesson, I would like to show you some of my influences. As a first influence, I'll show you the "Yokoland" book. This is a special book for me because after I finished my studies, I was wondering what I'd do and work on. Yokoland is a Norwegian design studio, which works from illustration to design to set design. They do a bunch of stuff. I'm going to show you. I wanted to do a bunch of things. I didn't want to do only branding. I wanted to work with textiles. "Yokoland" showed me that it's possible to succeed and do a lot of different things. Here you can have, for exa...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
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- 15 lessons (2h 0m)
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- Audio: English
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- Level: Beginner
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