Visual Identity Design: Create Contemporary Branding

A course by Marta Veludo , Graphic Designer and Art Director

Graphic Designer and Art Director. Amsterdam, Netherlands.
Joined September 2021

Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z

  • 87% positive reviews (45)
  • 1390 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z

A course by Marta Veludo

Creating powerful branding is essential across all generations, but a Gen Z audience requires a different approach. Graphic designer and creative director Marta Veludo specializes in creating brand identities that are fun, playful, and most importantly, designed with the target audience in mind. She has worked on everything from packaging design to logos for clients including Google, adidas, Reebok, and LEGO.

In this course, she teaches you how to design a visual personality with a strong foundation, from start to finish. Create a brand identity targeted to Gen Z, featuring a mission and vision, colors scheme, typography, and more. Reach the hearts of a younger audience through raw and authentic branding.

Read more ↓

What will you learn in this online course?

15 lessons & 27 downloads

Introduction to Branding
6 minutes, 11 seconds
Brand Workshop
14 minutes, 35 seconds
Research
9 minutes, 24 seconds
Mood Board
5 minutes, 12 seconds
Logo
10 minutes, 58 seconds
Colour Palette
9 minutes, 38 seconds
  • 87% positive reviews (45)
  • 1390 students
  • 15 lessons (2h 0m)
  • 27 additional resources (10 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

What is this course's project?

Create a strong visual identity for a brand of your choice that appeals to Gen Z audiences.

Projects by course students

Who is this online course for?

This course is for anyone with an interest in designing contemporary brand identities, or designers looking to enrich their portfolio.

Requirements and materials

Basic knowledge of a design program like Adobe Photoshop or Illustrator is required.

In terms of equipment, you will need access to a device with one of these softwares installed, as well as a Pinterest and Google Slides account. If you wish to work with analog materials, you will simply need a pen and a sketchbook.


Reviews

1390 Students
45 Reviews
87% Positive ratings

Marta Veludo

A course by Marta Veludo

Teacher Plus
Graphic Designer and Art Director

Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.

Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.


Content

  • U1

    Introduction

    • About Me
    • Influences
  • U2

    Design Strategy

    • Introduction to Branding
    • Brand Workshop
    • Research
    • Mood Board
  • U3

    Building a Visual Identity

    • Logo
    • Colour Palette
    • Fonts
    • Identity System
  • U4

    The Presentation

    • Mock-ups
    • The Layout
    • The Packaging
  • U5

    Some Extras to Stand Out

    • Social Media
    • Goodies
  • FP

    Final project

    • Visual Identity Design: Create Contemporary Branding

What to expect from a Domestika course

  • Learn at your own pace

    Enjoy learning from home without a set schedule and with an easy-to-follow method. You set your own pace.

  • Learn from the best professionals

    Learn valuable methods and techniques explained by top experts in the creative sector.

  • Meet expert teachers

    Each expert teaches what they do best, with clear guidelines, true passion, and professional insight in every lesson.

  • Certificates
    Plus

    If you're a Plus member, get a custom certificate signed by your teacher for every course. Share it on your portfolio, social media, or wherever you like.

  • Get front-row seats

    Videos of the highest quality, so you don't miss a single detail. With unlimited access, you can watch them as many times as you need to perfect your technique.

  • Share knowledge and ideas

    Ask questions, request feedback, or offer solutions. Share your learning experience with other students in the community who are as passionate about creativity as you are.

  • Connect with a global creative community

    The community is home to millions of people from around the world who are curious and passionate about exploring and expressing their creativity.

  • Watch professionally produced courses

    Domestika curates its teacher roster and produces every course in-house to ensure a high-quality online learning experience.


FAQs

Domestika's courses are online classes that provide you with the tools and skills you need to complete a specific project. Every step of the project combines video lessons with complementary instructional material, so you can learn by doing. Domestika's courses also allow you to share your own projects with the teacher and with other students, creating a dynamic course community.

All courses are 100% online, so once they're published, courses start and finish whenever you want. You set the pace of the class. You can go back to review what interests you most and skip what you already know, ask questions, answer questions, share your projects, and more.

The courses are divided into different units. Each one includes lessons, informational text, tasks, and practice exercises to help you carry out your project step by step, with additional complementary resources and downloads. You'll also have access to an exclusive forum where you can interact with the teacher and with other students, as well as share your work and your course project, creating a community around the course.

You can redeem the course you received by accessing the redeeming page and entering your gift code.

If you're a Plus member, when you complete a course you've purchased, you'll instantly get your personalized certificate. You can see all your certificates in the Certificates section of your profile. You can download your certificates as PDFs and share the link online. Learn more about certificates.
Visual Identity Design: Create Contemporary Branding. Design course by Marta Veludo

Visual Identity Design: Create Contemporary Branding

A course by Marta Veludo
Graphic Designer and Art Director. Amsterdam, Netherlands.
Joined September 2021
  • 87% positive reviews (45)
  • 1390 students