Visual Identity Design: Create Contemporary Branding
Mood Board
A course by Marta Veludo , Graphic Designer and Art Director
About the video: Mood Board
Overview
“After so much thought and research given to your brand, you will collect and build a mood board. This mood board will support your decisions from hereon and can be used on your final presentation. I really like doing inspirational mood boards and diving into visual definitions. Let me show you how I created my board. Keywords will be an essential starting point.”
In this video lesson Marta Veludo addresses the topic: Mood Board, which is part of the Domestika online course: Visual Identity Design: Create Contemporary Branding. Learn to design fun, playful, and vibrant brand identities that resonate with Gen Z.
Partial transcription of the video
“ Mood Board After the research, we will build a mood board. This is quite important because we will oversee and collect all the images that we gathered in our research. I'll show you how. After we finish our research and organize our Pinterest board with all the sections, we are ready to start the Illustrator file and place all the images organized that we can edit into the presentation and explain to the client what is the Soda world and what is the brand world. From our brand story and brand strategy, we have found some keywords which definitely need to be in the mood board to start the ...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Visual Identity Design: Create Contemporary Branding
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Category
Design -
Software
Adobe Illustrator -
Areas
Art Direction, Branding & Identity, Graphic Design
Marta Veludo
A course by Marta Veludo
Marta Veludo is a graphic designer from Lisbon and the creative director of her self-named studio. She has been creating since she was a child, hosting exhibitions in her grandma’s house from the age of nine. She later went on to study fine art before completing an MA in graphic design and editorial projects in Barcelona. After graduating, she began collaborating with fellow creatives and publishing her work which kick-started her career.
Since then, Marta has worked on everything from packaging and set design to video production and illustration for a variety of brands. Her client list includes Google, adidas, Reebok, LEGO, Rituals, Vice, Restored, Current Obsession, Krizia Robustella, ArtWalk, Amsterdam Spanish Film Festival, and Heineken.
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- 15 lessons (2h 0m)
- 27 additional resources (10 files)
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- Audio: English
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- Level: Beginner
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Adobe Illustrator
