Artistic Resources for Powerful Branding Design
Brand Style Guide
A course by Adam G , Creative Design Studio
About the video: Brand Style Guide
Overview
“Finally, I’ll show you how I create a brand style guide so that my client, their employees, and vendors have some guidance on how to execute your brand vision. ”
In this video lesson Adam G addresses the topic: Brand Style Guide, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Brand Style Guide Previously, we talked about production and the best ways to show your work to the world. Now, we'll talk about the brand style guide, which helps other people put your work out into the world. I do the style guide last. I've learned that many things change between concept and completion that it ends up being guesswork. Something that looked great in a mock-up in your presentation might not work in the brand style guide once you apply it to real-world scenarios. You must get actual formats from your client so that you're working in a reality-based framework. Often, client...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
-
Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
- 97% positive reviews (29)
- 886 students
- 14 lessons (1h 39m)
- 17 additional resources (3 files)
- Online and at your own pace
- Available on the app
- Audio: English
- English · Spanish · Portuguese · German · French · Italian · Polish · Dutch
- Level: Beginner
- Unlimited access forever
