Artistic Resources for Powerful Branding Design

Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.

Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.