Artistic Resources for Powerful Branding Design
Brand Identity Concept Presentation
A course by Adam G , Creative Design Studio
About the video: Brand Identity Concept Presentation
Overview
“It's time for the hard work to make its debut! I’ll show you how to put together your concept presentations to give them the best shot at making it out alive! ”
In this video lesson Adam G addresses the topic: Brand Identity Concept Presentation, which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Brand Identity Concept Presentation Previously, we discussed the brand exploratory. In this lesson, we'll see how to present your brand identity concepts. Well, congratulations. It's time for your hard work to make its debut. I'll show you how we create our concept presentations to give them the best shot at making it out alive, or at least one of them. In our presentations, we feel it's important to reiterate and show the creative brief. You want to reinforce the goals and agreed-upon direction. It's about showing the client you're putting their business first and what they're about to s...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- Level: Beginner
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