Artistic Resources for Powerful Branding Design
Influences
A course by Adam G , Creative Design Studio
About the video: Influences
Overview
“In this lesson, I will tell you about the people who have shaped and molded my career in a positive light.”
In this video lesson Adam G addresses the topic: Influences , which is part of the Domestika online course: Artistic Resources for Powerful Branding Design. Learn how to create impactful branding and a strategic visual identity by incorporating fine art and artistic methodologies to your process.
Partial transcription of the video
“ Influences In the last lesson, you learned about me. In this lesson, I want to tell you a bit about some of my creative influences. Since I started in the fine arts, most of my influences are fine artists, but then I realized I was more attracted to their graphic works. The first one I like to talk about is Alexander Calder. He is a painter and known for his sculptures, sculptures that move. Some people call them mobiles. What I love about his sculptures is that he combines a lot of different disciplines. Obviously, there's the artfulness, but he also has to consider gravity, physics, win...”
This transcript is automatically generated, so it may contain mistakes.
Course summary for: Artistic Resources for Powerful Branding Design
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Category
Design -
Areas
Branding & Identity, Graphic Design, Logo Design
Adam G
A course by Adam G
Adam G is the co-founder and creative director of TRÜF Creative, a Los Angeles design studio specializing in visual identity and illustration. He has designed identities and visuals for adidas, DreamWorks, University of California, Indiegogo, and countless other companies that span from arts and media, tech and finance, to culture and education.
Prior to starting TRÜF Creative in 2006, Adam was a creative director at advertising and marketing agencies in New York City working for companies like American Express, HP, Citibank, Showtime, and Kraft. After 15 years of design, strategy, positioning, internal politics, and way too many conference calls, he finally realized that his true passion was creating visual identities where artfulness and strategy could coexist. He calls his minimalist style of visual design “Messy Modernism,” born from his love of geometry, patterns, negative space, Bauhaus, Miró, and a little too much caffeine.
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- Level: Beginner
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